GOOD LIGHTING


Good lighting is very important when taking photos of your food. As much as possible, use soft, natural light to maintain accurate colours and make your food look its best. Avoid harsh, artificial light that can create deep shadows and unappealing colours.





DON’T CLUTTER YOUR IMAGES


Try not to include unnecessary items in your shots. This will only add visual clutter and distract the viewer from the main subject. Remember, your customers are likely to scroll through your menu quickly, so give them a clear, easy to identify visual of each item.




FIND THE MOST FLATTERING ANGLE


Experiment with different angles and find the one that best shows off each dish. A birds eye view may work well for some items, but not for all. For example, shooting a burger from above will not give customers a clear idea of the item. Using an angle that highlights the burgers fillings will be much more appealing.





GET JUST CLOSE ENOUGH


Get close enough for the food to fill most of the frame, helping to avoid empty space and distracting elements in the background. Just be careful not to get too close. Your customers should be able to see the whole dish so it’s clear what they’re getting. 




NO PIXELATION PLEASE


If using a phone camera, never use the digital zoom, as this will lower the resolution of your image and may cause pixelation. It you want to get in close to capture details, it’s better to physically move closer. If you need to crop your images later, never crop them smaller than the recommended upload size of 600px x 600px.