Want to increase your average order size?
We know that the set up of your menu can dramatically impact your average order size. Here's our top 5 ways to increase your average order size with MondoMenu:
Images that pop!
Ever heard of the saying that "people eat with their eyes". It's true, and it's something you really can't do with a physical menu. However, with MondoMenu, you have a wonderful opportunity to showcase your food through images, and customise your menu to suit your brand.
To ensure your images look great, make sure they're a clear representation of your item and they're a JPEG or PNG file with the dimensions 600w X 600h. If your images aren't quite the right size, you can use your mouse to scroll in and out so that your image meets the size requirements. Just remember that very small images will become blurry when you do this, so always preview first before setting live - and if possible use images that are square and the right dimensions.
See our Food image tips article to see some great images and to see some of the common mistakes people make when taking photos of their items. Also, if you need professional photos, let us know and we'll connect you with our trusted partners.
Recommendations
We literally love recommendations! As a customer, who doesn't want to be told what goes well with their meal? The chef recommends a particular dish - great! The sommelier recommends a wine that goes nicely with your meal - super!
As a restaurant or cafe, what easier way to increase your order size than suggesting customers eat or drink more! Whether it's suggesting pairings, sides or upsells - anything is possible with recommendations.
See our Recommendations article for more information on how to set up recommendations.
The order your products are displayed really does matter
There's lots of behavioral research that supports that we're fairly lazy when it comes to making choices. We tend to choose the first few options that are put in front of us. As a venue owner, you really can test this in the moment with your menu.
As an example, if you're recommending three wines with a steak, you might put the wine with the highest margin at the top of your list. You can also try changing margins on different products to test what customers are prepared to pay.
Modifications
Similar to recommendations, modifications are a great way to upsell and cross-sell with add-ons. But they're also a great way to get information from your customers about what they want, without necessarily needing wait staff to intervene. Great examples of this are when ordering a steak, the first thing your server will ask is "How would you like your steak?". This is one of our most common modifications.
Modifications are also great because they allow you to specify exactly what modifications are available. How often do customers ask for a change to an item? And while it can be annoying, letting customers know what modifications are allowed makes the process easier for everyone. You might have some ingredients you're happy to remove from an item, but others that would completely change the experience or flavour of a dish that you just don't want to allow.
see our Modifications article for more information on how to set up modifications.
Your very own research tool
You can A/B or C test as much as you want to! Try different things for a period of time and see what works best. This is the sort of thing advertisers do all the time. If you want to know if an image resonates, change it in the moment and test whether it impacts your customers selecting an item.
We suggest you regularly test:
• Different images
• Changing the order of items on your menu
• Trying different modifications & recommendations
• Different product descriptions
• Different pricing models